The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
A training course for external coaches covering age groups U8 to U13 on 'Effective coaching in junior football' was held at the BayArena this week. The course, with this initial event ahead of a series of training units, was aimed at coaches and sporting management of clubs in the area of Leverkusen. It was very well received.
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To gain access to the stadium as a member of the media on Werkself home matchdays you need accreditation from Bayer 04. From now, you can submit the application for accreditation exclusively via our online registration form at bayer04.de.
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Bayer 04 are away to Bayern Munich in the Round of 16 of the 2024/25 DFB Pokal. The match is on Tuesday, 3 December (kick-off: 20.45 CET) at the Allianz Arena. Here is the ticket information.
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The Bayer 04 delegation, led by sporting managing director Simon Rolfes, landed in São Paulo on Tuesday, 12 November. Of course, safe and sound in their luggage: the Meisterschale, the DFB Pokal trophy and the 2024 Supercup. The group had a number of events in the vibrant city with a population of 12 million.
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In keeping with the Trophy Tour in Brazil starting today, Bayer04.de looks back at the long-standing link between the Werkself and Brazilian players. The list is long as well as impressive. 24 Brazilian players have worn the Bayer 04 Leverkusen jersey from 1987 to the present day. Tita was the first under the Bayer Cross having come to Germany after ten years at top Brazilian clubs Vasco da Gama, Flamengo Rio de Janeiro and Gremio Porto Alegre. He played a crucial part in the Werkself winning their first major trophy in that season: the UEFA Cup in 1988.
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