The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Bayer 04 Leverkusen and the Hamburg tech start-up GIPEDO are revolutionising communication between clubs and their partners: Via a new partner portal, the GIPEDO workspace, animation advertising can in future be independently administrated by partners.
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On Saturday 22 March, lights at the BayArena will be switched off from 20:30 to 21:.30 CET. As in previous years, Bayer 04 are again joining in with the climate protection campaign ‘Earth Hour’.
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Bayer 04 Leverkusen will have to manage without defender Shen Menglu for several months. The China international suffered a torn cruciate injury in last Sunday’s 6-0 home win against Werder Bremen.
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Central defender Emilie Bragstad is leaving Bayer 04 Leverkusen with immediate effect to join top-flight Swedish club Hammarby IF. The 23-year-old had a contract with the Werkself to the summer of 2026. The two clubs have agreed not to reveal details of the transfer.
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