"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Bayer 04 Leverkusen and the Hamburg tech start-up GIPEDO are revolutionising communication between clubs and their partners: Via a new partner portal, the GIPEDO workspace, animation advertising can in future be independently administrated by partners.
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On Saturday 22 March, lights at the BayArena will be switched off from 20:30 to 21:.30 CET. As in previous years, Bayer 04 are again joining in with the climate protection campaign ‘Earth Hour’.
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Bayer 04 Leverkusen will have to manage without defender Shen Menglu for several months. The China international suffered a torn cruciate injury in last Sunday’s 6-0 home win against Werder Bremen.
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Central defender Emilie Bragstad is leaving Bayer 04 Leverkusen with immediate effect to join top-flight Swedish club Hammarby IF. The 23-year-old had a contract with the Werkself to the summer of 2026. The two clubs have agreed not to reveal details of the transfer.
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