"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Werkself-TV shows the highlights of the Bayer 04 women's 1-1 draw against 1. FC Köln on the 19th matchday of the Google Pixel Frauen-Bundesliga 2024/25...
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The Bayer 04 Women shared the points in a 1-1 draw with FC Köln in an entertaining Rhine derby with lots of goalmouth action for both sides. The team led by coach Roberto Pätzold put in a great effort that deserved the three points particularly in the second half. The team next to bottom in the table, who took the lead before half-time, played with great passion and only conceded the equaliser scored by Cornelia Kramer (54') before the final whistle.
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Where were you on 14 April 2024? – That question will probably be asked a lot in Leverkusen today. And can there be anybody in this city who doesn't have an answer to hand? Hard to imagine. That Sunday exactly a year ago was too special. Too big. Too stirring. Too incredible. Everybody will have their own personal memory of that historic day. As everybody was there somehow. Even those who were unfortunately unable to get a ticket for the game of games against Werder Bremen.
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A year as champions of Germany! To mark this momentous achievement, the Champions Week starts today Monday, 14 April, through to Saturday, 19 April, at the Bayer 04 online shop and the Bayer 04 Fanwelt. Black and Red fans can look forward to lots of new articles celebrating winning the title as well as big discounts.
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With four games to play to the end of the season, the Bayer 04 Women still have a chance of Champions League qualification. To keep that opportunity intact, a derby win in the top match against FC Köln on Monday night, 14 April (18:00 CEST, live on SPORT1, MagentaSport and DAZN) is a must. The fact the coach will not be in the dugout does not diminish the huge ambition ahead of the clash with the neighbours.
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