Recyclables instead of waste
To projectClub Management
Bayer 04 is not only one of the largest football clubs in Germany, but also a medium-sized business enterprise with a commitment to its home town of Leverkusen and Bayer AG. This also goes hand in hand with a high standard of integrity and compliance. The club is committed to fair play – both on and off the pitch. After all, Bayer 04 is an attractive employer brand with some 350 staff at present. Fair competition is therefore not only practised on the pitch, but also in the procurement and selection of partners and service providers. The club consistently focuses on innovation and progress and continuously engages in close dialogue with its stakeholders as a basis for its own actions.
Topics
Leadership and Culture
Bayer 04 stands for a family-like atmosphere and a transparent club policy, both internally and externally. Transparent management culture is the motto. This means involving employees in all important issues, holding regular staff meetings, but also engaging in an open exchange with the outside world and involving fans, for example with regard to the jersey or catering offers within the framework of various discussion formats. On the one hand, this togetherness promotes the positioning of B04 as an attractive employer brand and, on the other hand, is the basis of the work "for the dream of our fans".
Stakeholders
Fan dialogue, partner exchange and communication on one level links Bayer 04 with a holistic lead stakeholder dialogue with the aim of hand-in-hand progress for a common direction for the club and its future. Bayer 04 is in constant dialogue with all its stakeholders including fans, sponsors, local authority and associations. That is the only way a successful partnership is possible and thereby effective for the smooth running of matchday operations. The dialogue is particular in the form of a completed material analysis, the base of all the sustainability efforts of Bayer 04.
Sustainability and Innovation
Sustainability is also a topic of innovation for Bayer 04. To make football more sustainable, new ways and solutions are needed, especially digital ones. Bayer 04 pioneered the eTicket, which saves a huge amount of paper for printed tickets. The same applies to digital receipts issued by the stadium catering services. The print media circulation has also been greatly reduced, with the club now relying on digital channels and solutions. Innovative technology for more sustainable turf management, composting facilities for recycling green waste and food waste, or the latest artificial turf technology are emblematic of an innovative approach to sustainability transformation.
COmpliance and Code of Conduct
Compliance at Bayer 04 is a question of attitude: reliability, honesty, credibility and integrity are part of the corporate philosophy. The highest standards of fair competition apply at Bayer 04. As a subsidiary of Bayer AG, strict compliance guidelines apply at Bayer 04, something all employees are reminded of through regular training. This also applies to sports: all licensed, women's and youth players undergo regular training and workshops on various topics, including: fair play, anti-doping, anti-discrimination and bullying prevention. B04 also publicly positions itself against any form of discrimination and lives this internally as well as externally.
Supply chain management
Bayer 04 strives to deal responsibly with fan articles and internally used products. A clean supply chain is the basis for the club's actions. Among other things, Bayer 04 does not tolerate child labour in the entire supply chain (in accordance with ILO Convention 182) and demands social and fair standards at the production sites. The club has its products produced as locally as possible, preferably in Europe. Some of Bayer 04's fan merchandise bears various fair trade labels or common environmental labels. The club is working to gradually increase the proportion of sustainably certified fan merchandise. At the production sites, Bayer 04 demands socially responsible and fair standards. When shipping its packages from the warehouse, Bayer 04 relies exclusively on DHL Go Green, DHL's climate-neutral shipping service.
News
North Stand charity and DKMS join forces at Stuttgart game
Mouth open, swab in, become a donor – and then get behind the Werkself! The charity organisation Nordkurve karitativ, in partnership with DKMS, are holding a stem cell donor registration event at the home game against VfB Stuttgart on Friday, 1 November (kick-off: 20.30 CET). The aim is motivate as many fans as possible to register as a stem cell donor with DKMS.
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FFIT tournament in Leverkusen: High point of important health promotion campaign
While there are no Bundesliga fixtures during international break, last weekend brought overweight fans from 16 first, second and third tier sides together on the pitch in Leverkusen. Over 200 participants in the health promotion programme 'Football fans in training' (FFIT), organised by Deutsche Krebshilfe (the German cancer support organisation) and the Institute for Therapy and Health Research (IFT-Nord) accepted the invitation from Bayer 04 and Deutsche Krebshilfe on 12 October for the 2024 XXL fans tournament.
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Bayer 04 donates €2,500 to Leverkusen Women's Helpline
The 1,193 spectators who attended the Ulrich-Haberland-Stadion for the Werkself's 2-2 draw at home to Eintracht Frankfurt on Matchday 2 of the Google Pixel Women's Bundesliga also supported a good cause. As part of the DFB's 'Together: Good Game' action day on the theme of sustainability, Bayer 04 donated two euros from every ticket sold to the Leverkusen Women's Helpline.
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District Matchdays: Haim and Merino Gonzalez teach primary school sports in Schlebusch
Special sports class for enthusiastic primary school children: as part of the first action day of the Bayer 04 campaign ‘District Matchdays’ in the 2024/25 season, Werkself players Vanessa Haim and Estrella Merino Gonzalez visited the KGS Thomas-Morus-Schule in Schlebusch on Wednesday afternoon and led a lesson in the gym. This was anything but an unusual situation for summer signing Haim.
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Bayer 04 support packing event for Leverkusen organic lunchbox for schoolchildren
Support under the Cross: Bayer 04 took part again this year in the packing event for the Leverkusen organic lunchbox for schoolchildren for the nineteenth time. The project of the friends' association NaturGut Ophoven e.V. is designed to contribute to the promotion of a balanced diet for children. Under this year's motto of 'Gigantic', help was provided in filling 1,888 boxes on Tuesday afternoon, 27 August, by the Bayer 04 Women's team players Lilla Turányi and Emilie Bragstad, club representative Stefan Kießling as well as several basketball players from the BAYER GIANTS. Bayer 04 also contributed all the muesli bars provided.
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