Whether it's the Bayer Sports Family week, the spectacular content format 'Bayer Sports Family Duel' or now the Bayer Sports Family matchday – the historic link between Bayer 04, TSV Bayer 04 Leverkusen and Bayer AG is being passionately revived with joint events under the Cross.
Awards for athletes
The Bundesliga home game for the Werkself against newly promoted Darmstadt is being used by the Bayer Sports Family to provide fitting awards to the Bayer sports clubs honouring their successful athletes. During half-time, Fernando Carro, Bayer 04 CEO, will present awards to athletes and para-athletes from TSV Bayer 04 Leverkusen.
Presentation of team sports
During the warm-up routine for the Werkself players on the pitch, the stadium announcers Pitti Dahl and Tobias Ufer will interview players from the Bayer Giants (basketball) and the Werkselfen (handball). The Bayer Volleys will send a video message to Leverkusen as they are currently away on their pre-season in Greece.
TSV player escorts and flagbearers
A special experience awaits for a large number of TSV young athletes. The Bayer sports clubs will provide all the player escorts, banner and flagbearers on the home matchday against Darmstadt. They will all wear their own club kits as they come into the stadium thereby representing a large number of different sports including boxing, fencing, judo and athletics. The main and shirt sponsor Barmenia is foregoing the addition of the Barmenia name. Many thanks for this generous gesture.
Join-in activities on concourse
Bayer 04 fans can get involved with different TSV sports two hours before kick-off in join-in activities on the concourse at the stadium. A signed Bayer Sports Family shirt will be drawn at the wheel of fortune and the mascots Brian the Lion (Bayer 04), Paule (TSV Bayer 04) and Lionel (Bayer Giants) will be together before the game happily posing for photographs.
A unique opportunity: Signing up for a TSV membership on the matchday at the BayArena will see the waiving of the usual membership fee of €32 for adults.
The Bayer Sports Family:
As part of the Bayer Sports Family, Bayer 04 are moving closer together to the Bayer sports clubs and Bayer AG. This historic connection is being revived with joint events like the Bayer Sports Family matchday and the Bayer Sports Family week.
Bayer 04 will provide updates on the different team and individual sports, for example with important competitions and events. And the athletes from the Giants, Werkselfen, Volleys and Co. will regularly be integrated into our reporting: From the Werkself Magazin via Werkself TV and the Bayer 04 app through to the social media channels with over ten million followers. The highlight is the content format Bayer Sports Family duel where Bayer 04 first team players compete against TSV Bayer athletes in their disciplines.
In addition, the Fußball GmbH, Bayer sports clubs and Bayer AG have plans for the future to further strengthen the partnership.
A training course for external coaches covering age groups U8 to U13 on 'Effective coaching in junior football' was held at the BayArena this week. The course, with this initial event ahead of a series of training units, was aimed at coaches and sporting management of clubs in the area of Leverkusen. It was very well received.
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To gain access to the stadium as a member of the media on Werkself home matchdays you need accreditation from Bayer 04. From now, you can submit the application for accreditation exclusively via our online registration form at bayer04.de.
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Bayer 04 are away to Bayern Munich in the Round of 16 of the 2024/25 DFB Pokal. The match is on Tuesday, 3 December (kick-off: 20.45 CET) at the Allianz Arena. Here is the ticket information.
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The Bayer 04 delegation, led by sporting managing director Simon Rolfes, landed in São Paulo on Tuesday, 12 November. Of course, safe and sound in their luggage: the Meisterschale, the DFB Pokal trophy and the 2024 Supercup. The group had a number of events in the vibrant city with a population of 12 million.
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In keeping with the Trophy Tour in Brazil starting today, Bayer04.de looks back at the long-standing link between the Werkself and Brazilian players. The list is long as well as impressive. 24 Brazilian players have worn the Bayer 04 Leverkusen jersey from 1987 to the present day. Tita was the first under the Bayer Cross having come to Germany after ten years at top Brazilian clubs Vasco da Gama, Flamengo Rio de Janeiro and Gremio Porto Alegre. He played a crucial part in the Werkself winning their first major trophy in that season: the UEFA Cup in 1988.
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