The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Bayer 04 host Augsburg at the BayArena this Saturday for Matchday 31 of the 2024/25 Bundesliga season. Here’s all you need to know ahead of the game against the 10th-placed Bavarians, including the ‘Finally Red’ fan campaign.
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The first of the Werkself’s remaining 04 fixtures of this season comes on Saturday at home to Augsburg (kick-off: 3.30pm CEST). Ahead of the Matchday 31 encounter, head coach Xabi Alonso reflected on previous weeks, spoke about goals for the remainder of the campaign and also Jonathan Tah.
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Augsburg have enjoyed an excellent run of form this year and come to the BayArena on Saturday (kick-off: 3.30pm CEST) full of confidence as they take on the Werkself. Jess Thorup’s team boast one of the meanest defences in the Bundesliga and harbour real hope of securing European qualification this season. Here’s all you need to know about our next opponents.
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Bayer 04 Women won 3-1 away at Turbine Potsdam on Friday night to maintain their chances of finishing in the top three and qualifying for the UEFA Women’s Champions League. Delice Boboy, Cornelia Kramer and Karolina Lea Vilhjalmsdottir struck for the Werkself at the Google Pixel Bundesliga’s bottom club, whose relegation was confirmed with the result. Leverkusen’s 12th win of the campaign took them up to 40 points.
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Bayer 04 Leverkusen will have to manage without defender Nordi Mukiele and the Argentinian striker Alejo Sarco for the time being. Both players suffered muscle injuries in yesterday's Werkself training session.
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