The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Anticipation continually mounts with Bayer 04 back in Champions League action after just over a month. And this round brings the German versus German clash against FC Bayern. Ahead of the first leg in Munich on Wednesday, 5 March (kick-off: 21:00 CET), head coach Xabi Alonso and Granit Xhaka talked about the approach to the first Champions League meeting with the record champions.
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FC Bayern have several things to celebrate at the moment. All is going well for the league leaders on the pitch with a difficult away game in Stuttgart won at the weekend. And the record champions have extended the contracts of some key players. So there was a good atmosphere recently at the celebrations of the 125th anniversary of FCB. Bayern Munich will be in confident mood ahead of the first leg in the Round of 16 of the UEFA Champions League at home to Bayer 04 on Wednesday, 5 March (kick-off: 21:00 CET).
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The Werkself are away to Bayern Munich in the first leg of the Round of 16 in the UEFA Champions league 2024/25. The match is on Wednesday, 5 March (kick-off: 21:00 CET). The Bayer 04 Fan Liaison team bring you the latest information on the fixture…
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A special honour for Bayer 04: After the most successful season in the club's history with the winning of the double in Germany and the Supercup, the Werkself have been nominated for the 25th Laureus World Sports Awards 2025 in the Laureus World Breakthrough of the Year category. The selection was made by a committee made up of over 1,000 leading sports media worldwide. The Laureus World Sports Awards are the most prestigious awards in sport worldwide. The awards ceremony for the announcement of this year's winners in the different categories will be held in Madrid on 21 April.
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