"Bayer and sports – this connection is almost as old as the company itself, which has existed for 160 years. Today, the 22 Bayer clubs with around 43,000 actively involved covers the whole spectrum of modern sports – from amateur through professional sport to sport for the disabled, which has been one of our main elements for many decades. The promotion of sport in all its forms is firmly part of the corporate commitment of the Bayer group," said Heike Prinz, board member of Bayer AG.
Entrance into the index is based on the evaluation of a panel consisting of a range of experts in these areas. The assessment is based on the five criteria of effectiveness, innovation, commitment, investment and commercial viability. The concept of Bayer club promotion in general as well as the support of parasports in particular were honoured. This commitment in its form is unique and serves as a model for other companies.
With the award and adoption into the Laureus Sport For Good Index, Bayer AG is encouraged to continue to promote sport with great commitment – including as part of the Bayer Sports Family together with Bayer 04.
Title photo: Mika Volkmann
The Laureus Sport For Good Index:
The index introduced in 2021 pays tribute to different brands, who show a high commitment to sport, are oriented towards the sustainability targets at the UN and achieve positive effects in society.
A training course for external coaches covering age groups U8 to U13 on 'Effective coaching in junior football' was held at the BayArena this week. The course, with this initial event ahead of a series of training units, was aimed at coaches and sporting management of clubs in the area of Leverkusen. It was very well received.
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To gain access to the stadium as a member of the media on Werkself home matchdays you need accreditation from Bayer 04. From now, you can submit the application for accreditation exclusively via our online registration form at bayer04.de.
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Bayer 04 are away to Bayern Munich in the Round of 16 of the 2024/25 DFB Pokal. The match is on Tuesday, 3 December (kick-off: 20.45 CET) at the Allianz Arena. Here is the ticket information.
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The Bayer 04 delegation, led by sporting managing director Simon Rolfes, landed in São Paulo on Tuesday, 12 November. Of course, safe and sound in their luggage: the Meisterschale, the DFB Pokal trophy and the 2024 Supercup. The group had a number of events in the vibrant city with a population of 12 million.
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In keeping with the Trophy Tour in Brazil starting today, Bayer04.de looks back at the long-standing link between the Werkself and Brazilian players. The list is long as well as impressive. 24 Brazilian players have worn the Bayer 04 Leverkusen jersey from 1987 to the present day. Tita was the first under the Bayer Cross having come to Germany after ten years at top Brazilian clubs Vasco da Gama, Flamengo Rio de Janeiro and Gremio Porto Alegre. He played a crucial part in the Werkself winning their first major trophy in that season: the UEFA Cup in 1988.
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