On Carro's selection, HORIZONT wrote: "Rarely has the large jury of sports management, clubs, associations, business and science been so unanimous on the 'Player of the Year'. Fernando Carro has achieved amazing things behind the scenes at Bayer 04 Leverkusen in recent years. The fact that the team produced an unprecedented sporting achievement in the 2023/24 season is ultimately just the more visible part of a development. It is based on the management of the club, which Carro has set up for success like no one before him."
The other award winners this year are the Schwarz Gruppe ('Sponsor of the Year'), the podcast 'Einfach mal Luppen' from Toni and Felix Kroos ('Medium of the Year') as well as Andreas Jung, long-serving marketing director of FC Bayern Munich ('Lifetime Award').
Photo: Fernando Carro (left, CEO of Bayer 04) and Axel Hellmann (CEO of Eintracht Frankfurt) - Mara Monetti Fotografie
Bayer 04 and the Plastiks company are working together. The sustainable organisation is committed worldwide to the reuse of waste and acting against waste pollution. As part of this cooperation, Bayer 04 is working with the green mining organisation in São Paulo, the most populous city in South America and hometown to club legend Paulo Sergio, where the waste recycling rate is currently only around 3%.
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After the warm reception on Tuesday for the Bayer 04 delegation led by Simon Rolfes in São Paulo, there were two events where contact with the local population was of special significance.
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A training course for external coaches covering age groups U8 to U13 on 'Effective coaching in junior football' was held at the BayArena this week. The course, with this initial event ahead of a series of training units, was aimed at coaches and sporting management of clubs in the area of Leverkusen. It was very well received.
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The dates for the final two Bundesliga fixtures of the year for the Bayer 04 Women have been confirmed: The German Football Association (DFB) confirmed details for the two games at the Ulrich Haberland Stadium on Matchdays 11 and 12 on Tuesday afternoon.
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To gain access to the stadium as a member of the media on Werkself home matchdays you need accreditation from Bayer 04. From now, you can submit the application for accreditation exclusively via our online registration form at bayer04.de.
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