On Carro's selection, HORIZONT wrote: "Rarely has the large jury of sports management, clubs, associations, business and science been so unanimous on the 'Player of the Year'. Fernando Carro has achieved amazing things behind the scenes at Bayer 04 Leverkusen in recent years. The fact that the team produced an unprecedented sporting achievement in the 2023/24 season is ultimately just the more visible part of a development. It is based on the management of the club, which Carro has set up for success like no one before him."
The other award winners this year are the Schwarz Gruppe ('Sponsor of the Year'), the podcast 'Einfach mal Luppen' from Toni and Felix Kroos ('Medium of the Year') as well as Andreas Jung, long-serving marketing director of FC Bayern Munich ('Lifetime Award').
Photo: Fernando Carro (left, CEO of Bayer 04) and Axel Hellmann (CEO of Eintracht Frankfurt) - Mara Monetti Fotografie
Bayer 04 Leverkusen continue the journey with Business Club partners Conrad Conrad Profistore Hürth with a 12-month contract extension to the end of the current 2024/24 season. The scope of the partnership has also been extended. The Conrad Profistore in Hürth has been working with the champions of Germany and DFB Pokal winners since January 2024.
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The sports tribunal of the German Football Association (DFB) has rejected Bayer 04's appeal against a replay of the Women's Bundesliga match at SC Freiburg (3-2). That's the outcome of a hearing at the DFB Campus in Frankfurt on Tuesday. Originally, SC had lodged an appeal against the match result.
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Werkself players Nordi Mukiele and Niklas Lomb attended the Bayer 04 Football School on Tuesday afternoon. In the first week of the autumn half-term, the new signing and the long-serving goalkeeper answered numerous questions from over 100 young footballers at the kids press conference. After the round of questions, there was of course a group photo as well as an autograph session, where the duo didn't leave a single kit or boot unsigned.
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The Werkself visit VfL Bochum on Bundesliga Matchday 10. The game kicks off at 15:30 CET at the Vonovia Ruhrstadion on Saturday 9 November. Details on how to get tickets.
Show moreFernando Carro has been named 'Sport Business Player of the Year' by media and marketing trade magazine HORIZONT. The Bayer 04 CEO received the award personally at the Sport Business Leaders Awards 2024 at the Germania rowing club in Frankfurt.
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