The club is thereby raising attention for an important issue. Every year on 17 November the focus is on premature births and associated implications. 60,000 children are preterm in Germany. That means every tenth child is born before the 37th week of pregnancy. Premature babies are the biggest child patient group in Germany. Even though chances of survival are good these days due to medical progress, many families are still confronted with this issue.
The idea of lighting up individual buildings (Purple for Preemies) originally comes from the American organisation March of Dimes and it is growing in popularity. In addition to the BayArena, other buildings to be bathed in purple include the Empire State Building in New York, the castle in Heidelberg and the Bettenhochhaus ward tower block at the Charité hospital in Berlin.
The Klinikum Leverkusen hospital is also centre stage on World Prematurity Day. Former patients and their parents have been invited to the hospital grounds to meet up for a lantern procession under the motto of 'Purple for Preemies – Lila für Frühchen'. Players from the Bayer 04 Women's team will also be at the procession to raise awareness of the issue.
Klinikum Leverkusen is the main centre for the care of premature babies for the other hospitals and clinics in the city as well as in the Bergisches Land. With around 1,600 births per year it is one of the most experienced maternity hospitals in the region. 345 premature babies were treated there last year. Given the particularly high quality of care, the smallest preterm babies with a birthweight of 500 grammes or less survive. Bayer 04 has been involved in a partnership with the hospital for many years.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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