The 72 pages of the document describe the many sides of the ongoing work in the community and provides an in-depth insight into the different areas of social commitment. Subjects such as inclusion, volunteering, the interaction of the various supporters groups plus children and youth work are the key areas in the report. In addition, Bayer 04 Leverkusen also highlight aspects such as employee development, environmentally-friendly catering at the BayArena and Youth team development.
“The key point is the central question of our current and future corporate strategy: How do issues of the environment, society, fans, employees, players and partners of the Werkself influence our core business of football,” said Bayer 04 CEO Michael Schade in explaining the aim of the CSR report. He emphasised, “social responsibility - as is the case with the parent company Bayer AG - has a long tradition and practical implementation.”
The A4 brochure, in both German and English, and available online, presents a proactive view of Bayer 04 staff, fans, media as well as the multipliers in football. Under the rubric ‘Wir.04’, case examples, interviews and photo galleries document the great community feeling in and around Bayer 04 Leverkusen that is a driving force, concept and obligation for getting involved with the community to make a contribution to society in Leverkusen, the surrounding region and overseas as well. This clearly demonstrates the potential significance and power of football in making a valuable contribution to solving social challenges.
After Jens Nowotny was officially named a Bayer 04 honorary captain last weekend, the long-standing Werkself player is part of the Leverkusen delegation on the trophy tour to New York City next week from 11 to 14 September. In an interview with bayer04.de, the 50-year-old talked about his expectations ahead of the trip to the metropolis on the East Coast of the USA.
Show moreThe German Football League (DFL) has confirmed the dates and kick-off times for matchdays 6 to 12 of the 2024/25 Bundesliga season. Full details of the Bayer 04 fixtures.
Show moreMarkus Rehm, a long jumper at TSV Bayer 04 Leverkusen, won the gold medal for the fourth time in succession at the Paralympics on Wednesday.
Show moreThe fixture details for the second round of the DFB Pokal 2024/25 have been confirmed. The home tie for Bayer 04 against second division SV 07 Elversberg is on Tuesday, 29 October with the kick off at 18.00 CET (live on Sky). That was announced by the German Football Association (DFB) on Thursday.
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