By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.
Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."
Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."
This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.
At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.
Bayer 04 are away at Hoffenheim for Bundesliga Matchday 3 on Saturday, 14 September. Here’s all you need to know ahead of today’s game at the PreZero Arena, which kicks off at 3.30pm CEST.
Show moreA live TV interview with "Morning Footy" on American broadcaster CBS, a long-sit down with ESPN.com plus magazine and radio interviews for both Bayer 04 Leverkusen's recent honorary captain Jens Nowotny and CEO Fernando Carro kicked off day 2 of the 2024 Trophy Tour USA in New York City on Friday.
Show moreAfter two away games at the start of the 2024/25 season, the Bayer 04 Women's team now have their first match of the campaign on home turf. The team led by head coach Roberto Pätzold entertain last season's third-place finishers Eintracht Frankfurt on Sunday, 15 September (kick-off: 14.00 CEST).
Show moreFor the Werkself, attention now turns to the forthcoming challenge in the Bundesliga following the international break. Bayer 04 are away to TSG Hoffenheim on matchday three on Saturday, 14 September (kick-off: 1530 CEST). Ahead of the clash at the PreZero Arena, head coach Xabi Alonso talked about the short time to prepare, the opponents and his own squad.
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