The Bayer 04 Fanzone, currently being built in the former Barmenia Lounge in the South Stand at the stadium, dovetails the innovative marketing approach under the Cross with its modern appearance. Fans can buy shirts as well as an exclusive selection of other attractive merchandise here. At the Fanzone, Bayer 04 supporters will also have access to a comprehensive service and interactive offer as well as other interesting options relating to the Werkself such as participation in exciting competitions. Stadium tours start from here and the facilities also provide space for different Bayer 04 events. Werkself supporters will discover everything that makes a Bayer 04 fan’s heart sing and, at the same time, look out over the pitch of the champions of Germany and DFB Pokal winners – the BayArena.
Bayer 04 is looking to continue the club's exemplary success story with the opening of the Fanzone. The champions T-shirt from last season was the most popular ever fan item of merchandise in the history of Bayer 04. Sales of the new home shirt were four times as high compared with last season's when they went on sale in June. The constantly increasing support for the Black and Reds continues to register unrestrained growth: The home sections at the BayArena were completely sold out last season. The Werkself had 34,251 members in the 2022/23 season and by the end of last term the membership had grown to over 62,000.
That makes it even more important for the Bayer 04 Fanzone to be able to offer a pleasant shopping experience and provide an attractive focal point in the future. There are plans to extend the Fanzone infrastructure in turn with the focus on customer friendliness. For example, there will be a significantly higher number of checkouts and printing stations compared with the current fan shops. In addition, the two fan shop counters on the east side of the BayArena as well as the VIP counter in the west of the stadium will have a wide range of merchandising available on home matchdays. The Bayer 04 fan shop in Leverkusen Wiesdorf will close at the end of August 2024. The current Bayer 04 shop at the BayArena will remain open until it is replaced with the opening of the Fanzone in the winter of 2024.
Bayer 04 have organised a range of events at the Ulrich Haberland Stadium for the home game against Werder Bremen Sunday, 16 March. Part of the family matchday is an autograph session with two of the currently injured players Katharina Piljic and Vanessa Haim.
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Werkself-TV shows the highlights of Bayer 04's 0-2 loss against FC Bayern Munich in the 2nd leg of the Round of 16 of the UEFA Champions League 2024/25...
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Bayer 04 were unable to mount a comeback despite valiant efforts. A week after the 3-0 defeat in the first leg at Bayern Munich, the Werkself were beaten in the second leg of the Champions League Round of 16 tie. Both the goals conceded in the 2-0 defeat came in the second half.
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The Bayer 04 Women have secured three points on the road after four games without a win. Thanks to an impressive second-half performance and two set-piece goals, the team led by coach Roberto Pätzold sealed a 2-0 win away to newcomers FC Carl Zeiss Jena. With goals from Cornelia Kramer (54') and Lilla Turanyi (73') the Werkself have equalled their previous points record from the 2020/21 season with 33 points after 16 games this term.
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The Werkself host Bayern Munich in the Round of 16 second leg in the UEFA Champions League 2024/25 in front of a full house at the BayArena (first leg 0-3). Today's match on Tuesday, 11 March, kicks off at 21:00 CET and is broadcast live on Prime Video as well as on Werkself Radio. Matchday news brings you the latest news on the game.
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