“We are delighted that we have been able to convince Talcid, a strong brand from the Bayer family, to further expand the partnership and thus make it visible to the outside world,” stated Markus Breglec, chief marketing and innovation officer at Bayer 04. The jerseys with the new sleeve partner will be available in the fan shop at the BayArena and in the Bayer 04 online shop from tomorrow's match against the team currently sat seventh in Bundesliga 2.
Talcid's contractual rights include a sleeve presence in the DFB Pokal as well as extensive TV visibility via the LED board system at all Bayer 04 Bundesliga matches. In addition, Talcid's well-known advert will be shown on the giant screens in the BayArena as part of the match programme. A digital campaign on the German double winners’ social media channels rounds off the close collaboration.
Talcid’s presence sees the return of a partner to the Werkself jersey that previously featured prominently on the chest of the Leverkusen players in the 1990s. Bayer 04 wore Talcid advertising for the first time in the home match against Bayern Munich at the Ulrich-Haberland Stadium on 23 February 1991. The Bayer cross had been emblazoned on the chest of all Werkself teams since 1936. Heartburn product Talcid was the focal point on Leverkusen jerseys until the end of the 1994/95 season, before two other Bayer brands, Alka Seltzer (1995-1997) and Aspirin (1997-2000), took its place. For the 2000/01 season, Bayer 04 then made the central shirt sponsor available to external sponsors.
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The Bayer 04 Women's team will have to manage without Sofia Cava Marin for the coming months. The defender suffered an ACL rupture in the friendly against Feyenoord (2-2) on Thursday, 24 October. Cava Marin is shortly set to undergo an operation on her knee.
Show moreIn the standout fixture of Bundesliga Matchday 8 at SV Werder Bremen, Bayer 04 conceded a late equaliser to draw 2-2. Leverkusen twice took the lead, first from a Victor Boniface strike and then an own goal from Bremen's Felix Agu, but the goals were cancelled out, first by Marvin Ducksch and then Romano Schmid, who got the second for SVW shortly before the final whistle.
Show moreA trip to northern Germany: Today, Saturday, 26 October (kick-off: 18.30 CEST), the Werkself are at SV Werder Bremen in the standout fixture of Bundesliga Matchday 8. All information about the match can be found in the short passes. We have all the latest information on the game.
Show moreThe last home win for Werder Bremen against the Werkself was eight years ago. When the Green and Whites meet Bayer 04 again on Saturday, 26 October (kick-off: 18.30 CEST), they not only want to improve their record against the double winners but also get a result in front of their own crowd for the first time this season. The lowdown on our next opponents.
Show moreThe Werkself are away to Werder Bremen three days after the 1-1 draw at Stade Brest. Ahead of the Bundesliga match at the Weserstadion on Saturday, 26 October (kick-off: 18.30 CEST), head coach Xabi Alonso talked about the busy fixture schedule, the support of the fans and provided updates on Amine Adli and Victor Boniface.
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