The independent Annual Multimedia Award is one of the most important and long-standing digital competitions in Germany, Austria and Switzerland and, since 1996, an expert panel selected each year presents awards to outstanding multimedia projects. The accompanying yearbook is considered to be an exemplary collection and provides a shop window in the industry for the state-of-the-art, trends and developments in digital brand communication and design. Bayer 04 join an illustrious collection of other Silver Award winners for websites including those of Audi, Otto and Kästle Ski.
Bayer 04's excellent new website was launched for the start of the season 2017/18. Two aspects are of prime importance in the design: Clarity and simplified navigation – as nothing is more annoying than having to keep on clicking to reach the desired content. The design of the website is therefore based on a somewhat adaptive form of the so-called Atomic Design. It structures the individual pages (hubs) in vertical sections and elements. In turn, that enables the flexible use of function areas in the background. That makes it easier and quicker to produce additional pages.
The hamburger button in the header that contains all the relevant pages also provides greater clarity. The Bayer 04 site looks tidier and provides sufficient room for the most important things from our perspective: large photos, full screen image slider and lightbox galleries. Attractive statistics and tables. Animated news elements.
In contrast to current design trends of many websites, that have a rather more neutral and almost indistinguishable look, the Bayer 04 website consciously uses graphic elements such as bands, lines, typeface and colour fields from our corporate design. That produces a consistent and clearly identifiable look in Black and Red.
There is also huge pleasure for the Silver Award at the Düsseldorf agency Staygolden That was responsible for the development and design of the graphic user interface.
The Nerazzurri are in town: Today, Tuesday 10 December, Bayer 04 entertain the reigning champions of Italy Inter Milan on Matchday 6 in the UEFA Champions League (kick-off: 21.00 CET/live on DAZN and on Werkself Radio). Read on for the latest information on the home game at the BayArena.
Show moreThe Bayer 04 U19 team lost 1-0 to Inter Milan on the sixth and final matchday in the league phase of the UEFA Youth League 2024/25. The only goal of the game was scored just after the hour mark. While the side from North Italy have finished top in the league phase with a maximum points return, the Leverkusen team appeared to have just missed out on the knockout stages of the European competition. There is faint hope looking to several games to follow where results are needed to go the way of the Werkself.
Show moreItalian teams are known for being strong in defence. The fact that Inter Milan, the next opponents for the Werkself in the UEFA Champions League on Tuesday, 10 December (kick-off: 20.45 CET), have not conceded a single goal in their last five matches is impressive. Will the visitors' keeper Yann Sommer be able to keep a clean sheet at the BayArena against Florian Wirtz and Co.? The lowdown on our next opponents.
Show moreThe Werkself are away to Borussia Dortmund on Bundesliga Matchday 16. The game at the Signal Iduna Park on Friday, 10 January 2025, kicks off at 20.30 CET. Read on for information on ticket sales.
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