Schwarzwald Tourismus GmbH will have a prominent presence at Werkself home games at the stadium in Leverkusen. The logo of the new partner will be displayed on LED boards behind the goal as well as on the upper tier at the BayArena. STG will also take over the presentation of the remaining time in the game on the video walls at the BayArena. The comprehensive partnership package also includes a range of promotional, ticketing and digital rights.
Schwarzwald Tourismus GmbH:
Schwarzwald Tourismus GmbH (STG) is the tourism association and marketing organisation in the holiday region of the Black Forest in the south-west of Germany. With over 50 million nights' stay and more than twelve million visitors it is one of the most significant and well known holiday regions of Germany. The shareholders in STG are twelve rural and four urban districts. As a Black Forest wide marketing organisation, STG represents the tourism interests of 321 communities. They lead destination management under the umbrella band of 'Schwarzwald – Black.Forest.' The main areas of their work are image building, presenting topics, maximising service and offers, tourism advertising and PR communications.
Special sports class for enthusiastic primary school children: as part of the first action day of the Bayer 04 campaign ‘District Matchdays’ in the 2024/25 season, Werkself players Vanessa Haim and Estrella Merino Gonzalez visited the KGS Thomas-Morus-Schule in Schlebusch on Wednesday afternoon and led a lesson in the gym. This was anything but an unusual situation for summer signing Haim.
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