"We’re delighted to welcome MG Motor, a strong brand from the automotive industry, to the sponsors' club. Bayer 04 and MG Motor are constantly developing new, progressive approaches in their own market environment in order to be able to act and be fit for the future," says Markus Breglec, chief marketing and innovation officer. "The attitude towards innovation and sustainability strengthens our mutual trust and the endeavour to fill the partnership with life."
Philipp Hempel, vice-president sales at MG Motor Germany, also sees great future opportunities in the connection with the Werkself: "Bayer 04 Leverkusen and MG Motor Germany are partners who, in my view, fit together extremely well," says Hempel. "Both are at the forefront, both have innovative ideas. For us, one of these is electromobility, and the people in charge at Bayer 04 Leverkusen will be able to see for themselves how well it works in everyday life at the start of the second half of the season. We are looking forward to working together."
Bayer 04 Leverkusen will be celebrating its 120th anniversary in 2024, and MG Motor will also be 100 years old. Reason enough to celebrate together in the form of an official partnership. MG Motor's contractual rights include integration into the TV-relevant LED perimeter advertising at matches at the BayArena. Promotion rights for vehicle displays will also be realised there as part of Bundesliga home matches. In addition, MG Motor receives hospitality services from Bayer 04 with access to VIP tickets.
Photo (l-r.): Piero Hincapie (Bayer 04 player), Simon Rolfes (managing director for sport, Bayer 04 Leverkusen), Markus Breglec (chief marketing and innovation cfficer, Bayer 04 Leverkusen), Marc Hecht (head of PR DACH, MG Motor Germany), Philipp Hempel (vice-president sales, MG Motor Germany), Exequiel Palacios (Bayer 04 player)
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modernly designed vehicles that offer a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. With the electric models MG Marvel R Electric, MG4 Electric and MG5 Electric, MG Motor is already firmly established on the roads across Germany - 21,232 new vehicle registrations in 2023 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Germany can be found on the website.
Two keepers, lots of questions: Werkself captain Lukas Hradecky and U19 goalkeeper Jesper Schlich visited the BarmeniaGothaer children’s press conference in partnership with the Bayer 04 Lions Club on Wednesday afternoon. The duo faced interesting and at times unusual questions from around 50 inquisitive young journalists in the press conference room at the BayArena.
Show more
A large number of sporting directors and officials from big clubs across Europe came to the BayArena on Tuesday for the second seminar in the UEFA Sporting Director Programme (SDP) in cooperation with the ECA.
Show more
Full-back Janou Levels will leave Bayer 04 Leverkusen at the end of the season. The 24-year-old has activated her release clause and she will join Bundesliga rivals VfL Wolfsburg. She has signed a three-year contract.
Show more
After returning from Hamburg and a day off on Easter Monday, the Werkself players were back on the training ground at the BayArena on Tuesday morning. Following the session, Amine Adli was very positive in a media interview about the remaining four matches including the forthcoming home game against FC Augsburg (Saturday, 26 April, 15:30 CEST): "We will give our all to end the season as well as we can!"
Show more
