"We’re delighted to welcome MG Motor, a strong brand from the automotive industry, to the sponsors' club. Bayer 04 and MG Motor are constantly developing new, progressive approaches in their own market environment in order to be able to act and be fit for the future," says Markus Breglec, chief marketing and innovation officer. "The attitude towards innovation and sustainability strengthens our mutual trust and the endeavour to fill the partnership with life."
Philipp Hempel, vice-president sales at MG Motor Germany, also sees great future opportunities in the connection with the Werkself: "Bayer 04 Leverkusen and MG Motor Germany are partners who, in my view, fit together extremely well," says Hempel. "Both are at the forefront, both have innovative ideas. For us, one of these is electromobility, and the people in charge at Bayer 04 Leverkusen will be able to see for themselves how well it works in everyday life at the start of the second half of the season. We are looking forward to working together."
Bayer 04 Leverkusen will be celebrating its 120th anniversary in 2024, and MG Motor will also be 100 years old. Reason enough to celebrate together in the form of an official partnership. MG Motor's contractual rights include integration into the TV-relevant LED perimeter advertising at matches at the BayArena. Promotion rights for vehicle displays will also be realised there as part of Bundesliga home matches. In addition, MG Motor receives hospitality services from Bayer 04 with access to VIP tickets.
Photo (l-r.): Piero Hincapie (Bayer 04 player), Simon Rolfes (managing director for sport, Bayer 04 Leverkusen), Markus Breglec (chief marketing and innovation cfficer, Bayer 04 Leverkusen), Marc Hecht (head of PR DACH, MG Motor Germany), Philipp Hempel (vice-president sales, MG Motor Germany), Exequiel Palacios (Bayer 04 player)
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modernly designed vehicles that offer a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. With the electric models MG Marvel R Electric, MG4 Electric and MG5 Electric, MG Motor is already firmly established on the roads across Germany - 21,232 new vehicle registrations in 2023 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Germany can be found on the website.
Twelve Werkself players have been selected for their national teams in the final international break of the year, with the Leverkusen's international players competing in the final group matches in the UEFA Nations League, in qualifiers for the 2026 FIFA World Cup or the Africa Cup of Nations. We round up all the results involving Bayer 04 players here.
Show more
Five players in the Bayer 04 Women squad have been selected for the Germany U23s for two international fixtures. That was announced by the German Football Association (DFB) on Tuesday afternoon.
Show more
Bayer 04’s Bundesliga game at home to St. Pauli on Saturday, 7 December will be the next district matchday of the season, with the district of Hitdorf being the stage for numerous activities in the week building up to the fixture against the promoted side.
Show more
The Bayer 04 Fanzone opens in two days time on Wednesday, 20 November in the South Stand at the BayArena. Bayer 04 fans will be able to enjoy a state-of-the-art, interactive shopping and fan experience covering more than 700 square metres. Black and Reds supporters are warmly welcome to spend an exciting day in this brand-new area at the stadium.
Show more
It is already a fact that the Bayer 04 Women have had their best Hinrunde ever. The Werkself are fourth in the Google Pixel Women's Bundesliga on 23 points two behind the top team. Tickets are now on sale for the final games of the year. The tickets for the last two home matches in 2024 at the Ulrich Haberland Stadium are available now. First up on Friday, 6 December (kick-off: 18.30 CET) are last season's runners-up VfL Wolfsburg and that is followed by the home game at the start of the Rückrunde against SC Freiburg on Saturday, 14 December (12.00 CET).
Show more