For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Werkself-TV shows the highlights of Bayer 04 Women's 2-1 win at SC Freiburg on Matchday 5 of the 2026/27 Google Pixel Women's Bundesliga.
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Calling Bayer 04 families – this matchday is all yours! As part of the Family Matchday on Sunday 20 September, not only will the Werkself take on RB Leipzig at 15:30 CEST but there will also be a variety of activity zones for young and old alike be set up around the BayArena. What’s more, genuine Bayer 04 rarities await Black and Red fans at the Fantrödel flea market. By taking part in the fan travel survey, Leverkusen supporters can help the club gather important information and even win a jersey before the Werkself hit the ground running against Leipzig on the pitch. The matchday news for RB Leipzig game.
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It has been a mixed start to the season for RB Leipzig. The team from Saxony have a flawless record at home but are less successful on the road to date. RBL are looking to change that in their away fixture at the BayArena on Sunday, 20 September (kick-off: 15:30 CEST). However, head coach Martin Demichelis will have to manage without a number of key players. The lowdown on our next opponents.
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With a flawless away record under their belts, the Bayer 04 women’s team travel to SC Freiburg. On Sunday 20 September (16:00 CEST), coach Roberto Pätzold’s side will be aiming for three points again, six days after their narrow defeat to Bayern Munich. The Werkself have emerged victorious from both of their away fixtures so far this season.
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