For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Bayer 04 are away to Croatian champions Dinamo Zagreb on Matchday 5 of the league phase of the 2026/27 UEFA Europa League. The game kicks off on Thursday 26 November at 18:45 CET at the Maksimir Stadium. All the information on ticket sales.
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It wasn’t just on the pitch that there was cause for celebration around the Werkself’s 2–1 home win against SC Freiburg. Plenty of happy faces could be seen near the dugouts at half-time too. Once again, CEO Fernando Carro, alongside former striker and club ambassador Stefan Kießling, paid tribute to eight supporters’ clubs celebrating up to their 30th anniversary on behalf of Bayer 04.
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It was a match that will live long in the memory of everyone involved: The Bayer 04 U19s celebrated their seventh win in seven matches in the DFB Youth League preliminary round – and yet it was a very special victory indeed: in the 4–3 (1–1) win at VfL Bochum 1848, no fewer than five goals came in the final quarter of an hour. As the 90th minute approached, coach Patrick Greveraars’s side found themselves behind, but then fought back in true ‘Laterkusen’ style.
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Under Carles Martínez, the Werkself have so far proved unbeatable at the BayArena. The Spaniard has led his team to victory in all three of their most recent home matches – and, it's worth noting, without conceding a single goal. On Sunday, 18 October (kick-off: 15:30 CEST / live on DAZN and Werkself Radio), current league leaders SC Freiburg will make the trip to Leverkusen, but will be without their top scorer. What's more, the Werkself have won all three of their previous home matches against the Black Forest club. With a goal, Patrik Schick could not only secure a fourth consecutive victory but also set a memorable record. Meanwhile, on what will be the ‘Health Day' at the BayArena, much of the focus will be on physical wellbeing. Today's matchday news.
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Werkself-TV shows the highlights of Bayer 04 Women's 1-1 draw against Eintracht Frankfurt on Matchday 7 of the 2026/27 Google Pixel Women's Bundesliga.
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