For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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Werkself-TV shows the highlights of Bayer 04 Women's 3-2 win against Werder Bremen on Matchday 6 of the 2026/27 Google Pixel Women's Bundesliga.
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Thanks to a thrilling second-half comeback, the Bayer 04 women’s team secured their first home win this term. Against Werder Bremen, the Werkself stepped up their game significantly after the break and turned a two-goal deficit into a 3–2 win. Cornelia Kramer (54’, 56’) and Lobke Loonen (81’) scored the goals that earned coach Roberto Pätzold’s team their first points at the Ulrich Haberland Stadium in the current Bundesliga season.
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A commanding performance: In a friendly during the international break, Bayer 04 defeated third-division newcomers SC Fortuna Köln 6–0. Martin Terrier and Patrik Schick scored twice each with Nathan Tella and Miguel Gutiérrez netting the other goals for Leverkusen. Due to preparations at the Ulrich Haberland Stadium for tonight’s Bayer 04 women’s Bundesliga home game against Werder Bremen (kick-off: 18:30 CEST), the fixture against the Cologne side was played at the Werkself training ground.
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