For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
In mid-August, the Werkself will set off on a four-day trip to England to play their final two friendly matches of the 2026/27 pre-season against Premier League clubs Nottingham Forest and Newcastle United. The match in Nottingham against the Tricky Trees is on Wednesday 12 August at 20:45 CEST (19:45 BST) at the City Ground. The game against the Magpies in Newcastle is on Saturday 15 August at 16:00 CEST (15:00 BST) at the atmospheric St James’ Park. Details on ticket sales for both matches.
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Black and Red talent development at the highest level – even off the pitch: Apprentices Jule Suermann, Leandra Bellia and Julia Niederheide have successfully completed their two- or three-year apprenticeships at the club. Bayer 04 honoured the trio at the BayArena on Tuesday.
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The Werkself return tomorrow, Tuesday 14 July (from 11:00 CEST at the BayArena; live stream on bayer04.de, the Bayer 04 app and YouTube), with new head coach Carles Martínez leading his first training session as part of the Bayer 04 set-up. His coaching team comprises a mix of new and long-standing colleagues.
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The Germany U19 team were beaten 2-0 by record champions Spain in the final of the U19 European Championship in Wales. Bayer 04 players Montrell Culbreath and Francis Onyeka (on loan at SV 07 Elversberg) were in the starting line-up and played the full 90 minutes.
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