
For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.

Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against SGS Essen on the 11th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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VfL Wolfsburg are looking for a fresh start after parting company with head coach Paul Simonis and sporting director Sebastian Schindzielorz during the recent international break. The Wolves are looking to kick off their revival this Saturday, 22 November (kick-off: 15:30 CET), in the home game against the Werkself. The lowdown on our next opponents.
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His loss has left Bayer 04 deeply saddened: Dieter Herzog, World Cup winner in 1974 and seven years playing for Bayer 04, passed away this week at the age of 79.
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A week after the disappointing DFB Pokal exit at Hamburger SV, the Bayer 04 Women return to league action. In a home match against SGS Essen on Saturday, 22 November (kick-off: 14:00 CET at the Ulrich Haberland Stadium), coach Roberto Pätzold's team will be fighting to maintain a good position in the chasing pack in the Google Pixel Women's Bundesliga.
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Tickets are on sale for the last two Bayer 04 Women's team home games in 2025. Fans can now purchase tickets for the matches at the Ulrich Haberland Stadium against RB Leipzig and the final fixture of the year in the Rückrunde opener against German champions Bayern Munich. The latest information at a glance.
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