For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
A great start to the new eSports year as the Leverkusen professional gamers pick up nine points in the first three of six matches in the online preliminary round of the fourth showdown of the VBL Club Championship 2025/26. Between big wins, wonder goals and composed performances, there was plenty on offer against VfB Stuttgart, Hannover 96 and FC Augsburg.
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In keeping with the current freezing temperatures, Bayer 04 has heavily discounted numerous winter items – from cozy hats and sporty matchday clothing to stylish fleece and winter jackets.
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The fourth showdown in the VBL Club Championship 2025/26 starts for the Leverkusen eSports team today, Thursday 22 January (live on the B04eSports Twitch channel and on the Bayer 04 app from 19:00 CET). In the online preliminary round, the Black and Reds will once again compete with six previously drawn opponents for a place in the Top 16 and the associated entry into the offline knockout round in Berlin on 2 February at the fourth showdown. The lowdown on our next three opponents in the online preliminary round.
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A month on from the last match of the old year, the Werkself also play the first game of the new year in the Google Pixel Women's Bundesliga. Roberto Pätzold's side open Matchday 15 with the meeting at promoted side 1. FC Union Berlin on Friday (18:30 CET).
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