For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Video game producer Electronic Arts (EA) has announced the nominees for the Men's and Women's Team of the Year (TOTY) for EA Sports FC 26. With Patrik Schick and Alejandro Grimaldo for the men and Vanessa Fudalla for the women, there are three Bayer 04 players included. Fans of the Black-and-Reds can vote for each top XI of 2025 from now until 18:59 CET on Monday 12 January.
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The Werkself host Mainz at the BayArena on matchday 24 in the 2025/26 Bundesliga season. The match is on Saturday, 28 February, at 15:30 CET. Information on ticket sales.
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The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
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The Werkself are back! Following the two-week winter break, head coach Kasper Hjulmand's team began the new year with an open session on Sunday. After Robert Andrich and his teammates arrived in Leverkusen yesterday for the official check-in, they got back down to business a day later in front of around 1,200 fans at the Ulrich Haberland Stadion. The report from the Werkself's first session of 2026.
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