For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
There won’t just be plenty of excitement on the pitch as Bayer 04 host Borussia Dortmund at the BayArena at 18:30 CET on Saturday. Outside the stadium there will be collection points for food donations to the Leverkusen Foodbank, which will also benefit from the profits of a jersey raffle in the Fanwelt afterwards. There will also be a minute’s silence before kick-off following the passing of long-time Werkself player Dieter Herzog, before two fan clubs are honoured for their decades-long support at half-time and fans receive a talk about Orange Day, the International Day for the Elimination of Violence against Women. Here’s all you need to know ahead of the game in our matchday news.
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Bayer 04 go into the first of two successive clashes with Borussia Dortmund boosted by their Champions League win at Manchester City. Ahead of the Bundesliga top match on Saturday, 29 November (kick-off: 18:30 CET), coach Kasper Hjulmand spoke about the tight schedule, BVB's strengths and returning squad members.
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Borussia Dortmund are doing very well in terms of points and results in the Bundesliga, the DFB Pokal and the UEFA Champions League. BVB have only suffered two defeats to date this term. Now coach Niko Kovac's team are away to the Werkself on Saturday night, 29 November (kick-off: 18:30 CET) in the top match on Bundesliga matchday 12. The two teams meet again three days later in the DFB Pokal Round of 16 tie in Dortmund. Two very competitive encounters are on the cards. The lowdown on our next opponents.
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The Bayer 04 Women clcoked up a 3-2 win in a friendly against Twente Enschede on Thursday afternoon in the last international break of 2025. In drizzle, Lilla Turanyi (16’), Kristin Kögel (65’) and Paulina Bartz (69’) scored the goals for the Werkself against the Dutch Eredivisie Vrouwen leaders, who are still unbeaten in the league.
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