For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Newly promoted SV 07 Elversberg will begin the 2026/27 season as Bundesliga club number 59. The Saarland club start their first Bundesliga campaign at home to the Werkself on Saturday, 29 August (kick-off 15:30 CEST) at the URSAPHARM Arena on Kaiserlinde, which is currently being rebuilt. For one Leverkusen player in the ‘Elv’ line-up, the clash will be a special reunion. The lowdown on our next opponents.
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Ernest Poku is leaving Bayer 04 Leverkusen to play in the Turkish Süper Lig. The club has loaned the Dutch winger to Beşiktaş for one year. If certain criteria are met, the Istanbul club – who finished fourth in the Turkish top flight last season – will be obliged to make the move permanent.
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The fixture details for the Bayer 04 Women’s first match in the 2026/27 DFB Pokal has been confirmed: As announced by the German Football Association (DFB) on Thursday morning, the Leverkusen Women will face second-tier side FC Viktoria Berlin in the first round on Sunday 27 September at 14:00 CEST.
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40 years of European nights, unforgettable moments and great stories. With the new European jersey, Bayer 04 Leverkusen and kit supplier New Balance are celebrating the club’s history in European competitions under the epic slogan ‘40 Years Across Europe. Still Creating History.’ The European jersey is now available from the Bayer 04 web shop and the Bayer 04 Fanwelt.
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Here we go: the Bayer 04 European jersey has landed, and the draw for the group stage of the UEFA Europa League is coming up tomorrow. To mark the start of the 2026/27 European campaign, Bayer 04 are hosting an autograph session on Friday afternoon, 28 August, from 15:00 to 15:30 CEST at the Fanwelt, with current Werkself player Montrell Culbreath and official club legend Paulo Sergio. Brian the Lion will also be there.
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