For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
The final whistle of the current 2025/26 season marks the end of a unique partnership for Bayer 04 Leverkusen. After more than three decades of collaboration and highly eventful times, the Bundesliga football club and the private brewery Bitburger are going their separate ways.
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Around four months after their bitter exit in the DFB Pokal Round of 16, the Bayer 04 Women are once again away to Hamburger SV. On Monday night (18:00 CEST), the Werkself will not only be looking to pick up important points in the final phase of the Google Pixel Women's Bundesliga at the Volksparkstadion, but also to make amends for their defeat on penalties.
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Eleven Bayer 04 players are in action for their national teams in this final international break in 2025/26. Among others, Patrik Schick is competing with Czechia for a ticket to the World Cup in the summer. The blog on games involving the Werkself...
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A simple approach to sport with games, fun and a highlight at the end: Bayer 04 organised a very special training session for 40 participants aged between six and 27 in cooperation with the Football Association of the Middle Rhine (FVM). At the day of action for women and girls with disabilities at the Kurtekotten Performance Centre, many of the participants gained their first experience of football.
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