For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
The Black and Reds kick off the new Bundesliga campaign today, Saturday 29 August (kick-off 15:30 CEST), away to newly promoted SV 07 Elversberg – and the Werkself will come up against a familiar face who is currently causing a stir at ‘Elv’. For an affordable and easy journey to the Saarland, the 1,600 travelling fans can still use the WERKSELFgo car-share platform. Today’s matchday news..
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The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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The Bundesliga is back. On Saturday 29 August (kick-off: 15:30 CEST), the Werkself are away to SV 07 Elversberg on matchday 1 of the new season. Ahead of the clash at the URSAPHARM Arena on Kaiserlinde, head coach Carles Martínez spoke, amongst other things, about the importance of a successful start and the motivation of the league newcomers from the Saarland.
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On Friday afternoon, it will be decided which eight of the 36 participating teams Bayer 04 will face in the group stage of the UEFA Europa League in 2026/27. At the draw in Monaco (live on UEFA.com), the Werkself will be drawn against two teams from each of the four pots, allocated according to the UEFA club coefficient. A match against an opponent from the same country is ruled out, as is facing more than two clubs from the same national association. Here’s a look at the pots and potential opponents.
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After six and a half years, Exequiel Palacios is leaving the Bundesliga and moving from Bayer 04 to the Premier League. The Argentine, who as a Werkself player won the World Cup with his national team four years ago and finished as runners-up at this summer’s tournament, will play for newly promoted English side Ipswich Town with immediate effect. The 27-year-old, whose contract in Leverkusen was due to run until 30 June 2030, joined Bayer 04 in January 2020 as a promising young talent. He steadily developed into one of the best defensive midfielders in the German top flight.
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