For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Lying third in the Bundesliga, the Werkself made a faltering start in 2026 after the winter break, but gradually rediscovered winning ways and, as in the previous campaign, were among the top 16 in Europe and the top four in the DFB Pokal. In the Bundesliga, the Werkself also remained in the race for Champions League qualification right to the end. However, because setbacks repeatedly crept into the Werkself's performances between good displays and crucial games, it was not quite enough to secure a UCL spot in the end. A season with many ups and downs brought sixth place and qualification for the UEFA Europa League. Part II of the review of the 2025/26 season.
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Following the final match of the 2025/26 season, the prevailing feeling was naturally one of disappointment after missing out on qualification for the Champions League. The Werkself finished the Bundesliga in sixth place, meaning they'll start the 2026/27 campaign in the Europa League. "But to talk negatively about everything now because of that would be wrong," stressed captain Robert Andrich following the final game, knowing that the past year at Bayer 04 was marked, more than almost any other, by the start of a new era and the courage to change – and in particular, the belief in a positive direction. Everyone was aware this process would need time. The first part of the 2025/26 season review.
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The Bayer 04 Women’s squad for the coming season is continuing to take shape: Centre-back Emily Wallrabenstein has moved to Leverkusen from Eintracht Frankfurt’s reserve team, who play in the Women’s Bundesliga 2. The 19-year-old has penned a contract until 30 June 2028.
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Bayern 04 Women have confirmed another summer signing, with midfielder Paulina Platner moving to Leverkusen from SGS Essen. The 20-year-old has signed a two-year contract with the Werkself.
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