For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Bayer 04 Leverkusen will have to manage without defender Nordi Mukiele and the Argentinian striker Alejo Sarco for the time being. Both players suffered muscle injuries in yesterday's Werkself training session.
Show moreTwo keepers, lots of questions: Werkself captain Lukas Hradecky and U19 goalkeeper Jesper Schlich visited the BarmeniaGothaer children’s press conference in partnership with the Bayer 04 Lions Club on Wednesday afternoon. The duo faced interesting and at times unusual questions from around 50 inquisitive young journalists in the press conference room at the BayArena.
Show moreThe video games manufacturer Electronic Arts (EA) in conjunction with the German Football League (DFL) have started the vote for the annual Bundesliga Team of the Season. Werkself fans now have the opportunity to put forward seven Bayer 04 players for the top eleven in the 2024/25 Bundesliga season. Florian Wirtz, Granit Xhaka, Jonathan Tah, Piero Hincapie, Patrik Schick, Jeremie Frimpong and Alejandro Grimaldo are in the vote. Voting ends on Sunday, 27 April (19:59 CEST).
Show moreA large number of sporting directors and officials from big clubs across Europe came to the BayArena on Tuesday for the second seminar in the UEFA Sporting Director Programme (SDP) in cooperation with the ECA.
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