For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
The Werkself are away to Liverpool on matchday four of the UEFA Champions League 2024/25 campaign. The game against the current leaders of the Premier League is on Tuesday, 5 November (kick-off: 21.00 CET). Here is the latest information on ticket sales for the fixture at Anfield.
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Show moreOn Matchday 11 of the 2024/25 Bundesliga campaign, the Werkself welcome 1. FC Heidenheim to the BayArena. The game kicks off at 15.30 CET on Saturday, 23 November. The key information on ticket sales for this match.
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