For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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After six and a half years, Exequiel Palacios is leaving the Bundesliga and moving from Bayer 04 to the Premier League. The Argentine, who as a Werkself player won the World Cup with his national team four years ago and finished as runners-up at this summer’s tournament, will play for newly promoted English side Ipswich Town with immediate effect. The 27-year-old, whose contract in Leverkusen was due to run until 30 June 2030, joined Bayer 04 in January 2020 as a promising young talent. He steadily developed into one of the best defensive midfielders in the German top flight.
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When Exequiel Palacios moved from the Argentinian club River Plate to Bayer Leverkusen on 1 January 2020, the then 21-year-old could not have imagined just how successful the next six and a half years would be for him. Pala, as he is known, had already won the Copa Libertadores – the most prestigious competition in South American club football – with River Plate. But there were still so many more trophies to come.
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To mark Exequiel Palacios’s departure, we’ve put together a compilation of the midfielder’s finest and most important goals from his six-and-a-half years at the club.
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