For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
Bayer 04 Leverkusen have agreed Kerim Alajbegovic’s transfer to Italian record champions Juventus. The club brought the 18-year-old attacking player back to Leverkusen this summer via a buy-back option, following a season at Red Bull Salzburg. Until his move to Austria, the Bosnia international had been playing for Bayer 04’s Under-19s.
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With 22 days to go until the start of the Bundesliga campaign, the Bayer 04 Women’s team have gained a fresh boost of confidence. In a friendly against Belgian top-flight side KRC Genk on Saturday afternoon, coach Roberto Pätzold’s team secured a 1–0 win. Lobke Loonen (20’) scored the winner for the Black and Reds at the Kurtekotten training centre.
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Werkself TV shows the highlights of the 3-0 victory in the friendly match against Rot-Weiss Essen...
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Bayer 04 Leverkusen will have to manage without Kennet Eichhorn for the time being. Following specialist medical examinations, the new signing from Berlin has been diagnosed with a metabolic disorder requiring treatment. This was preceded by excessive physical strain and weight loss, partly as a result of a gastrointestinal condition.
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A successful fourth preseason friendly ahead of the start of the training camp: The Werkself secured a 3-0 victory over Rot-Weiss Essen at the Ulrich Haberland Stadium. The goals in what was a commanding and dominant performance by Leverkusen from the outset were scored by Ibrahim Maza (8'), Patrik Schick from the penalty spot (23’) and, in the second half, Montrell Culbreath with a header (79’). The team set off for their training camp in Blankenhain in the Weimarer Land region after the game.
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