Back
8.10.2024Business

Merger of Barmenia and Gothaer: New branding in the BayArena

The merger of main sponsor Barmenia with Gothaer Versicherung, which was completed at the beginning of September, means the visual appearance of our long-standing partner is also changing in the immediate Bayer 04 Leverkusen environment.
Logo BarmeniaGothaer

For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.

In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.

The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.

Related News

20261027_JS_Stadion_2642.jpg
DFB-Pokal - 28.10.2026

Matchday News: Take strong home form into cup

The Werkself have reached at least the semi-finals of the DFB Pokal in each of the last three years. The Black-and-Reds would like to make it to the final four of the competition again this season, but to do that they'll need to overcome 1. FC Nürnberg in round two, who travel to the BayArena with momentum following a successful league campaign so far. However, Bayer have a 100 percent record at home in all competitions this season - and have also won six of their last seven home matches in the Pokal. The Matchday News.

Show more
Die PK vor dem Pokal-Heimspiel gegen Nürnberg | 2. Runde DFB-Pokal
Werkself-TV - 27.10.2026

Martínez ahead of #B04FCN: ‘Let’s achieve our goal together with the fans’

Back at home in the second round of the 2026/27 DFB Pokal, Bayer 04 host FC Nürnberg at the BayArena. The match against the current second-placed side in Bundesliga 2 is on Wednesday 28 October at 20:45 CET. Ahead of the game, head coach Carles Martínez spoke, amongst other things, about his anticipation of the clash in front of a home crowd. The Spaniard also commented on a number of personnel matters, including Ibrahim Maza and Montrell Culbreath, plus the visitors’ coach, Miroslav Klose.

Show more
Justvan, Fernandez, Scobel
DFB-Pokal - 27.10.2026

Our next opponents: A formidable force even without their top goalscorer

Now in their third season under head coach Miroslav Klose, FC Nürnberg are among the promotion contenders in Bundesliga 2. On Wednesday 28 October (kick-off: 20:45 CET), the team currently second in the table are away to Bayer 04 in the second round of the DFB Pokal. The lowdown on our next opponents.

Show more
Ibrahim Maza beim Ballon d‘Or 2026
Bayer 04 - 26.10.2026

Maza nominated for Men's Young Talent of the Year at the Ballon d‘Or 2026 ✨

Werkself player Ibrahim Maza has been named in the top ten in the ‘Men’s Young Talent of the Year’ category for 2026. The 20-year-old was at the London Palladium on Monday evening for the 2026 Ballon d’Or awards ceremony. Fernando Carro, Bayer 04 CEO, also attended the ceremony. Lamine Yamal of Barcelona was named the winner in the ‘Men’s Young Talent of the Year’ category.

Show more
Moussa Diaby und Loïc Badé
Bayer 04 - 26.10.2026

Diaby and Badé sidelined

Bayer 04 will have to manage without forward Moussa Diaby for their upcoming matches. The 27-year-old Frenchman sustained a thigh injury in the 3-0 defeat against TSG Hoffenheim yesterday afternoon, Sunday 25 October. Diaby is expected to be available again after the international break in November.

Show more