For the Bundesliga home match against Eintracht Frankfurt on 19 October, the German champions and DFB Pokal winners are adapting the branding in all relevant areas of the BayArena, the Ulrich Haberland Stadium and the Kurtekotten performance centre to the new BarmeniaGothaer brand. Only the Barmenia lettering on the jerseys of the Werkself players and all other teams under the cross will remain as it is until the end of the 2024/25 season.
In the BayArena and the other Bayer 04 properties, on the other hand, the new brand identity of the main sponsor will be adopted promptly, both digitally and in conventional static presentation. Whether in digital perimeter advertising, at Stadium Vision or in the press conferences, on sponsor boards, substitutes‘ benches, in the mixed zone, on car park signs, entrance pillars, flagpoles or the team bus - the BarmeniaGothaer logo will be present everywhere from 19 October. Bayer 04's print products and digital channels will already support the new corporate identity from 8 October.
The close cooperation and joint focus of BarmeniaGothaer and Bayer 04 Leverkusen will remain unchanged. A successful and trusting partnership that has existed since 2016 and that will continue until at least 2028.
The Golden Boy Top 100 traditionally lists Europe’s most promising young players. In the latest update, published to mark the start of the new season, four current Werkself players – alongside loanee Francis Onyeka – feature on the list. This means Bayer 04 have the most players in contention of any Bundesliga club.
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Goalkeeper Rafaela Borggräfe will continue to play for Bayer 04 Leverkusen next season. The loan of the Germany U23 international, who joined from Liverpool in the winter, has been extended by a further year.
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The Bayer 04 delegation, led by Fernando Carro, CEO, concluded their multi-day trip to Brazil with a visit to the community-based organisation Bola Pra Frente in Rio de Janeiro – founded by former Werkself player Jorginho. During the visit, Bayer 04 committed to extending support for the Bola Pra Frente project for a further five years. In addition, Jorginho, a member of the Brazil 1994 World Cup-winning squad, was named Bayer 04’s second official club legend. With the visit to São Paulo and Rio de Janeiro, the club has strengthened the relationships built up over the years in one of Bayer 04’s most important international markets.
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Ten years after retiring as a player, Kristina Sundov is returning to the Bayer 04 Women’s team as assistant coach. The 39-year-old former Croatia international takes over from Remzi Kahraman, who has taken up a new challenge abroad. She has been given a contract to 30 June 2028.
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The training pitches at the BayArena are already buzzing with activity again, even before training officially begins next week. On Monday morning, a small group from the Werkself first-team squad completed a session lasting around an hour. Both new and familiar faces were present.
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