"We are happy to welcome eToro under the Cross," said chief marketing and innovation officer Markus Breglec. "Another innovative and global company has found their way to us and they would like to extend their profile and points of contact through football in Germany and internationally with us."
Stephanie Wilks-Wiffen, marketing director UK & DACH at eToro: "After the incredible success of Bayer 04 Leverkusen last season this is an exciting time for a partnership. eToro has the target of making investing accessible to everybody just as football brings people together from whatever background. Our partnership with Bayer 04 Leverkusen reflects our commitment to the extension of our community and the connection with sports fans."
As a Premium Partner, eToro will have the right to have a presence on the partner boards in the Mixed Zone at the BayArena and at press conferences before and after Werkself home games.
Another part of the partnership is a comprehensive package of rolling LED presentation in the stadium and other advertising benefits also in the digital area – including as a fixture schedule presenter on the Bayer 04 app. In addition, eToro will have access to VIP tickets through Bayer 04 Hospitality.
About eToro:
EToro is a trading and investment platform founded in 2007 that supports users in expanding their knowledge and funds as part of a global community. With the help of innovative investment tools, eToro enables trading and investing in a new way. In addition to shares, eToro offers numerous ETF's, foreign currency, commodities, indices and much more. The eToro community, now with over 38 million registered users, includes both newcomers and experienced traders.
Bayer 04 are away at Hoffenheim for Bundesliga Matchday 3 on Saturday, 14 September. Here’s all you need to know ahead of today’s game at the PreZero Arena, which kicks off at 3.30pm CEST.
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After two away games at the start of the 2024/25 season, the Bayer 04 Women's team now have their first match of the campaign on home turf. The team led by head coach Roberto Pätzold entertain last season's third-place finishers Eintracht Frankfurt on Sunday, 15 September (kick-off: 14.00 CEST).
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For the Werkself, attention now turns to the forthcoming challenge in the Bundesliga following the international break. Bayer 04 are away to TSG Hoffenheim on matchday three on Saturday, 14 September (kick-off: 1530 CEST). Ahead of the clash at the PreZero Arena, head coach Xabi Alonso talked about the short time to prepare, the opponents and his own squad.
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Loreen Bender and Sofie Zdebel are through to the quarter-finals of the U20 World Cup with Germany in Colombia. Both Bayer 04 players started in the 5-1 victory over Argentina with Bender scoring one goal and providing an assist.
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A farewell to former Werkself head coach Christoph Daum at a big memorial service on Thursday afternoon. Bayer 04, VfB Stuttgart and FC Köln took part in a joint memorial event at the Rhein Energie Stadion in Cologne. Amongst the many guests from the world of sport and the circles of family and friends was sporting managing director Simon Rolfes. Daum, who led the Werkself to three runners-up finishes and three UEFA Champions League campaigns between 1996 and 2000, passed away at the age of 70 at the end of August.
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