"We are happy to welcome eToro under the Cross," said chief marketing and innovation officer Markus Breglec. "Another innovative and global company has found their way to us and they would like to extend their profile and points of contact through football in Germany and internationally with us."
Stephanie Wilks-Wiffen, marketing director UK & DACH at eToro: "After the incredible success of Bayer 04 Leverkusen last season this is an exciting time for a partnership. eToro has the target of making investing accessible to everybody just as football brings people together from whatever background. Our partnership with Bayer 04 Leverkusen reflects our commitment to the extension of our community and the connection with sports fans."
As a Premium Partner, eToro will have the right to have a presence on the partner boards in the Mixed Zone at the BayArena and at press conferences before and after Werkself home games.
Another part of the partnership is a comprehensive package of rolling LED presentation in the stadium and other advertising benefits also in the digital area – including as a fixture schedule presenter on the Bayer 04 app. In addition, eToro will have access to VIP tickets through Bayer 04 Hospitality.
About eToro:
EToro is a trading and investment platform founded in 2007 that supports users in expanding their knowledge and funds as part of a global community. With the help of innovative investment tools, eToro enables trading and investing in a new way. In addition to shares, eToro offers numerous ETF's, foreign currency, commodities, indices and much more. The eToro community, now with over 38 million registered users, includes both newcomers and experienced traders.
Two keepers, lots of questions: Werkself captain Lukas Hradecky and U19 goalkeeper Jesper Schlich visited the BarmeniaGothaer children’s press conference in partnership with the Bayer 04 Lions Club on Wednesday afternoon. The duo faced interesting and at times unusual questions from around 50 inquisitive young journalists in the press conference room at the BayArena.
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A large number of sporting directors and officials from big clubs across Europe came to the BayArena on Tuesday for the second seminar in the UEFA Sporting Director Programme (SDP) in cooperation with the ECA.
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Full-back Janou Levels will leave Bayer 04 Leverkusen at the end of the season. The 24-year-old has activated her release clause and she will join Bundesliga rivals VfL Wolfsburg. She has signed a three-year contract.
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After returning from Hamburg and a day off on Easter Monday, the Werkself players were back on the training ground at the BayArena on Tuesday morning. Following the session, Amine Adli was very positive in a media interview about the remaining four matches including the forthcoming home game against FC Augsburg (Saturday, 26 April, 15:30 CEST): "We will give our all to end the season as well as we can!"
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