"We are happy to welcome eToro under the Cross," said chief marketing and innovation officer Markus Breglec. "Another innovative and global company has found their way to us and they would like to extend their profile and points of contact through football in Germany and internationally with us."
Stephanie Wilks-Wiffen, marketing director UK & DACH at eToro: "After the incredible success of Bayer 04 Leverkusen last season this is an exciting time for a partnership. eToro has the target of making investing accessible to everybody just as football brings people together from whatever background. Our partnership with Bayer 04 Leverkusen reflects our commitment to the extension of our community and the connection with sports fans."
As a Premium Partner, eToro will have the right to have a presence on the partner boards in the Mixed Zone at the BayArena and at press conferences before and after Werkself home games.
Another part of the partnership is a comprehensive package of rolling LED presentation in the stadium and other advertising benefits also in the digital area – including as a fixture schedule presenter on the Bayer 04 app. In addition, eToro will have access to VIP tickets through Bayer 04 Hospitality.
About eToro:
EToro is a trading and investment platform founded in 2007 that supports users in expanding their knowledge and funds as part of a global community. With the help of innovative investment tools, eToro enables trading and investing in a new way. In addition to shares, eToro offers numerous ETF's, foreign currency, commodities, indices and much more. The eToro community, now with over 38 million registered users, includes both newcomers and experienced traders.
Daily changing special offers from the world of Bayer 04: The annual Black and Red week begins on Thursday, 28 November. You can look forward to unique offers and discount on fan merchandise up to and including Saturday, 30 November.
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Jonas Hofmann won't be available again for German double winners Bayer 04 Leverkusen for the remainder of the calendar year.
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Bayer 04 return to action after the international break with Matchday 11 of the Bundesliga as they host 1. FC Heidenheim 1846 at the BayArena today, Saturday 23 November (kick-off 15:30 CET). The Matchday News has everything you need to know ahead of the battle with the UEFA Conference League participants.
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The Bayer 04 Women are in the quarter-finals of the DFB Pokal. The team led by coach Roberto Pätzold's beat Bundesliga rivals Turbine Potsdam 1-0 on Friday night thanks to a first competitive goal scored by Sophie Zdebel. The midfielder netted the only goal of the game on 74 minutes. Twelve days ago, the Werkself beat the Potsdam team 3-0 in the league.
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