Bayer Leverkusen and the company based in Brandenburg, specialising in investment and property management, have agreed a comprehensive sponsorship package that runs initially to 2018. The sleeves of the Bayer 04 first team shirt will bear the Westminster logo in the opening Bundesliga match away to record champions Bayern Munich on Friday (20.30 CET).
"The Westminster group of companies have presented themselves to us as a family-owned business with ambitious targets. That sort of partner fits in perfectly with us. We are happy to be going into the new Bundesliga season shoulder to shoulder," said Michael Schade the Werkself CEO.
"We are very much looking forward to the partnership with Bayer 04 Leverkusen as performance, passion and commitment on the pitch combine perfectly with our company philosophy," said the Leverkusen-born owner of Westminster, Marian Ziburske. The SME has a tradition of sponsorship in sport over many years and that also includes being the official main sponsor of the Germany ice hockey team.
SAB-P GmbH is to become Bayer 04 Leverkusen's first official inclusion partner. The company, which has previously been involved in the club's Business Club, is underlining its social commitment to inclusion with an agreement that runs until 31 May 2027. Among other things, it will be the shirt sponsor of the Inclusion Team from the 2026/27 season onwards.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month.
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Werkself TV shows the highlights of Bayer 04's 3-1 win against Eintracht Frankfurt on Matchday 20 of the 2025/26 Bundesliga season...
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Kasper Hjulmand has led the Werkself back to winning ways and is back in the knockout phase of the UEFA Champions League with Bayer 04 after the 3-0 win against Villarreal on Wednesday evening. In an interview with the Werkself magazine at the BayArena in the team meeting room, directly opposite the dressing room, he provided some special insights for the current issue, which was published in January. A conversation with the 53-year-old coach about values, attitudes and personal experiences as well as interests outside of football.
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