Can you imagine the world today without social media? Would you like to see that? We definitely wouldn’t! We love social media! Because Facebook, Twitter, Instagram, Snapchat and co. provides us with the opportunity to communicate and interact with our fans that was not available in the predigital age. We grow closer together and can exchange opinions whenever we want. And it is clear there is now a huge Bayer 04 community that shares a passion or at least a liking for the Werkself.
That is why we are providing loads of space for social media on our new website. And, indeed, in a wide range of areas. For example in the shape of social hubs. That means presenting groups of posts on the most popular channels such as Facebook, Twitter and Instagram. Such social hubs can also be found on the players' pages. Our Werkself lads are avid users of digital communication. So the player page provides a social hub that includes the official channels of our pros. We also do the same on the Bayer 04 Women's page.
Our home page has a social hub with a selection of the most up-to-date and cool posts on Facebook, Twitter and Instagram. In the fan zone, we also present Bayer 04 fan information (Facebook). And, on the matchday pages, contributions with the match hashtag are visible for the relevant games.
That means our fans can enjoy the colourful social media world of Bayer 04 at a glance without being actively involved on the particular platforms and without having to search too much.
Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.
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Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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In issue #56 of Werkself Magazine, Afonso Moreira offers some interesting insights into his home country, Portugal, as part of the ‘Sag mal’ (Tell me) feature. Among other things, the 21-year-old talks about his favourite places in the country on the Iberian Peninsula, the local cuisine and music, as well as heroes and historical figures beyond the world of football. ‘Sag mal’ with Afonso Moreira!
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