Fernando Carro, CEO at the Werkself, is looking forward to the partnership: “We have found an innovative partner in Castore whose ambitions very much fit in with Bayer 04. Both the quality of the products as well as the digital and international approach of the company has impressed us. Together with Castore, we want to set new standards in the future primarily in the areas of sponsorship and target group activation.”
Tom Beahon, co-founder of Castore, said: “It‘s a significant step for us to start working in the German market with an internationally oriented club with such a history. When we set up Castore the vision of my brother and I was to see world-class athletes wear our products and now we have taken another important step in that direction. It’s an honour that Bayer 04 have chosen Castore. Our values and ambition of wanting to be the best go perfectly together.”
Castore was founded in 2015 and quickly established a reputation as a young and dynamic start-up in the premium sportswear sector. The brand has become well-known through a partnership with Wimbledon and Olympic winner Andy Murray who is now a shareholder in the company. In football, Castore partners with Rangers FC, Newcastle United and Wolverhampton Wanderers, and have also just launched a Formula One partnership with McLaren Racing. Bayer 04 will be the first club in the Bundesliga to have a partnership with the British company.
To gain access to the stadium as a member of the media on Werkself home matchdays you need accreditation from Bayer 04. From now, you can submit the application for accreditation exclusively via our online registration form at bayer04.de.
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In keeping with the Trophy Tour in Brazil starting today, Bayer04.de looks back at the long-standing link between the Werkself and Brazilian players. The list is long as well as impressive. 24 Brazilian players have worn the Bayer 04 Leverkusen jersey from 1987 to the present day. Tita was the first under the Bayer Cross having come to Germany after ten years at top Brazilian clubs Vasco da Gama, Flamengo Rio de Janeiro and Gremio Porto Alegre. He played a crucial part in the Werkself winning their first major trophy in that season: the UEFA Cup in 1988.
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In the third home fixture in the 2024/25 UEFA Champions League campaign, the Werkself entertain the Italian champions Inter Milan at the BayArena. The game on Matchday 6 is on Tuesday, 10 December (kick-off: 21.00 CET). Read on for the information on ticket sales for this game.
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Trophies on Tour: The Bayer 04 delegation led by sporting managing director Simon Rolfes is set to take the Trophy Tour to Brazil. Ahead of the first events tomorrow, 12 November, Bayer04.de spoke to Simon Rolfes prior to the flight to São Paulo about the motivation for the tour, the planned events and the long-standing connection between Bayer 04 and Brazil.
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Werkself-TV shows the highlights of the Bayer 04 women's 3-0 win against 1. FFC Turbine Potsdam on matchday 9 of the Google Pixel Women's Bundesliga 2024/25...
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