"Two factors played a significant role in influencing this move," explained Simon Pallmann, director of business operations at Bayer 04 Leverkusen. "On the one hand, as sales figures speak a clear digital language. The present, but also the future, is mainly based on e-commerce and we have recently invested in opening a new online shop." On the other hand, Pallmann said Bayer 04 will maintain its presence with the remaining fan shop is in the region.
Werkself-TV shows the highlights of Bayer 04’s 3-0 win against SV 07 Elversberg in the 2nd round of the 2024/25 DFB Pokal…
The Werkself are away to Union Berlin on Bundesliga Matchday 12. The game is on Saturday, 30 November, at the Stadion An der Alten Försterei with the kick-off at 15.30 CET. Here is the latest ticket information for the game.
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Bayer 04’s focus has quickly turned to their next game as they prepare to host Elversberg in the second round of the DFB Pokal on Tuesday (kick-off: 6pm CET). Ahead of the match, head coach Xabi Alonso spoke about the special nature of the cup, the last time the Werkself faced the now Bundesliga 2 side and the attributes needed for a successful evening at the BayArena.
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Elversberg is far from a new name for Bayer 04 fans in the DFB Pokal. It was only two years ago when the then 3. Liga side knocked the Werkself out of the competition in the first round. Now they come to the BayArena for a second-round encounter as a Bundesliga 2 club on Tuesday (kick-off: 6pm CET). Here’s all you need to know about our next opponents.
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Bayer 04 Leverkusen have a new sleeve sponsor for their fixtures in the DFB Pokal, with Bayer brand Talcid set to feature on the holders’ shirts for the 2024/25 campaign. The team will play with the new sponsor for the first time in Tuesday’s second-round match at home to Elversberg.
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