The signing and announcement of the contract was held in a formal setting: SalzburgerLand invited Bayer 04 to the casino on Zeller See. The Werkself took the opportunity to turn out in force. “This is our fifth year here. This partnership is an absolute win-win situation for our club,” declared Bayer 04 managing director Michel Schade. “The facilities are excellent, the training ground is in great condition. Salzburger Land is an ideal location for a training camp. That’s why we keep coming here,” said Schade.
Bayer 04 sporting director Rudi Völler is not unduly concerned by the rainy weather this year: “We’ve always had great weather in the past. I don’t think it’s a bad thing the sun hasn’t shone as much this time. It’s more comfortable for training than extreme heat. The groundsmen are doing an outstanding job under these weather conditions too.”
“Feels like a family”
Leo Bauernberger, CEO of SalzburgerLand Tourismus GmbH: “We are very happy to continue our partnership with a top German club. The training camp in Zell am See/Kaprun obviously plays an important role. North-Rhine Westphalia is an important target market for Salzburger Land. We can use our partnership with Bayer 04 at our events to showcase the beauty of Salzburger Land.” The CEO of the holiday region of Zell am See/Kaprun, Renate Ecker, sees contact with Bayer 04 as much more than a partnership: “Guests have become friends. And now it feels like a family.”
This is the fifth year the Werkself have been in Salzburger Land for pre-season preparations. The Hotel Tauern Spa in Kaprun is once again the base for the team and the Alois Latini Stadium, home to FC Zell am See, the venue for the many intensive training sessions.
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Hopes were high but disappointment was evident at the end of the second leg of the Round of 16 of UEFA Champions League 2025/26 with the Werkself losing 2-0 to clinical hosts Arsenal after a 1-1 draw in the first leg. Although this marks the end of the journey in the UCL this term the realisation remains that Bayer 04 are "not as far away as it might feel right now", as head coach Kasper Hjulmand said after the game. The Werkself review.
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