Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Robert Andrich und Co. nach Abpfiff
Bundesliga - 01.03.2026

Werkself review #B04M05: ‘We lacked rhythm and intensity on the ball’

The Werkself conceded a goal at home for the first time since the beginning of January 67 minutes into the game against FSV Mainz 05 on Saturday. Jarell Quansah levelled late on for the final score of 1-1 to secure a point and avoid a first home defeat in six games. Bayer 04 were very critical of their performance after the game. The Werkself review.

Show more
Rudi Vollborn
Bayer 04 - 01.03.2026

Rudi recounts…: Vollborn’s March highlights

Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…

Show more
Fanclub-Ehrung mit Fernando Carro in der Halbzeit
Fans - 28.02.2026

Bayer 04 honour six fan clubs for decades of loyalty at Mainz game

From special edition jerseys to fan banners, the home game against Mainz 05 was all about the many Bayer 04 fan clubs. Accordingly, a fitting tribute to the long-standing Werkself supporters was not to be missed during half-time in the Bundesliga match. Fernando Carro, CEO, honoured the up to 50-year anniversaries of six fan clubs in front of the coaches' benches at the BayArena.

Show more
Late goal secures point against Mainz | 24th matchday
Werkself-TV - 28.02.2026

TV highlights of 1-1 draw against Mainz 05

Werkself TV shows the highlights of Bayer 04's 1-1 draw against Mainz 05 on Matchday 24 of the 2025/26 Bundesliga season...

Alejandro Grimaldo
Bundesliga - 28.02.2026

1-1 draw with Mainz 05 - late strike secures a point

A late goal secured a point for Bayer 04 at home to FSV Mainz 05 in a match that saw the Black and Reds dominant in the second half. Despite lots of possession, the Werkself initially found few gaps and fell behind after 67 minutes when Sheraldo Becker scored in a Mainz counter-attack. In the closing stages, Leverkusen threw everything forward once again and equalised through Jarell Quansah (88').

Show more